Social media for Strada dei Parchi S.p.A.
As part of its communication strategy, Strada dei Parchi S.p.A. uses the main social media to complement and strengthen its ability to dialogue with the public of highway users and beyond. Strada dei Parchi S.p.A., also in view of its role as the manager of such a fundamental service as road and transport on the freeway concession network consisting of the A/24 and A/25, is therefore in favor of the interactive use of social network services and has organized itself to respond adequately to the new requirements of the so-called “digital transition.” At the same time, Strada dei Parchi S.p.A. is aware of the complexity and variety of a constantly evolving global information ecosystem, considering it therefore appropriate to set rules for the use of social media aimed both at its own staff (employees, collaborators, suppliers, stakeholders, etc., etc.) and at users who – through interactivity – intend to dialogue with the concessionaire in its different expressions and declinations.
Business philosophy
This document defines the guidelines for the use of social media, in full and constant awareness of the identity and mission of Strada dei Parchi S.p.A., a company in which the concept of “social responsibility” constitutes a constant commitment through which its main activities are declined, closely related to the principles of public service, safety and protection of citizens in their travel and transportation activities.
In particular: Strada dei Parchi S.p.A. has always adopted criteria of utmost fairness and transparency in all its activities, conduct that therefore must necessarily be reflected also in social network services and, specifically, in social media;
– Strada dei Parchi S.p.A. protects the privacy of users in accordance with relevant regulations as well as in line with its own policy;
– Strada dei Parchi S.p.A. respects copyrights, trademarks, rights and current laws on the protection of industrial property, copyright and trademark;
– Strada dei Parchi S.p.A. stands for transparent and fair use of technology, so it does not use software that is invasive and infringes on the rights of third parties;
– Strada dei Parchi S.p.A. adopts and disseminates internally clear and transparent rules for the use of social media by employees, collaborators, suppliers, stakeholders, etc. etc. (see point 6);
Contents
Strada dei Parchi S.p.A.’s social channels are used to inform users about the Concessionaire’s activities, particularly road safety measures, projects that can improve service, and opportunities for those traveling on the A24 and A25 highways.
The activity on social media is primarily aimed at forming a community that can constantly dialogue by sharing knowledge and experience and-where necessary-have useful information to solve a doubt, a need, a problem.
All this, always, in full compliance with the regulations of national and EU law.
The social channels of Strada dei Parchi S.p.A. may therefore disseminate textual content, photos, infographics, videos and other multimedia materials. These contents are to be considered protected by copyright and may not be reproduced and disseminated unless clearly citing the origin and source of the original content and in any case in accordance with their original intended use. The comments and posts of users possibly hosted on the social pages of Strada dei Parchi S.p.A. represent the opinion of individuals and not that of Strada dei Parchi S.p.A. or its employees and/or collaborators, who, therefore, cannot be held responsible for what is posted on the channels by third parties.
Content Moderation
The social channels of Strada dei Parchi S.p.A. are constantly moderated. Any form of interactivity must be polite, relevant, respectful and in any case adherent to the prefixed themes. Everyone may intervene to express his or her free opinion, always following the good rules of politeness and respect for others. Vulgar expressions will not be tolerated, nor will insults, turpitude, threats, ambiguous and/or incorrect allusions, and attitudes of any kind that may offend the dignity of persons, the decorum of institutions, the rights of minorities and minors, and the principles of freedom and equality.
All those comments that violate the conditions set forth in this document will be moderated and promptly removed.
In particular, the following will be removed:
– content that promotes, encourages, or perpetuates any kind of discrimination and in particular racial, ethnic, and/or religious discrimination;
– Sexual content or links to sexual content;
– trade solicitations, business and financial information;
– Content that encourages illegal activities;
– Information that may tend to compromise security;
– scientific content or information of uncertain, confusing and unverified origin;
– content that infringes on a third party’s property interest;
– content with sensitive data in violation of the Privacy Act and with confidential data, even if belonging to legal persons;
– comments not relevant to that particular topic posted;
– comments for or against political and union campaigns of any kind;
– comments or posts that disrupt the discussion and normal interactivity of users;
– comments posted repeatedly;
– comments at the address of those who manage and moderate social media channels.
Strada dei Parchi S.p.A. reserves the right to remove from the social media channels it manages, any content that is deemed to be in violation of this social media policy or that are in conflict with current legal provisions. Strada dei Parchi S.p.A. also reserves the right to use banning or blocking to prevent repeated interventions by users responsible for violations with possible reporting of such behavior to the authorities in charge of controlling illegal activities.
Any interventions that harm the image, activity, brand and honorability of Strada dei Parchi S.p.A, or that in any case may constitute a crime or administrative violation, will be prosecuted according to law.
Privacy
The processing of users’ personal data complies with the policies in use on the platforms used in the various social. The data shared by users through any private messages sent directly to the channels of Strada dei Parchi S.p.A., will be treated in compliance with Legislative Decree No. 196 of June 30, 2003 bearing the “Code for the Protection of Personal Data”.
Guidelines for employees and contractors
Strada dei Parchi S.p.A. is supportive of its employees’ use of social media, knowing that today each of us is, first and foremost, a person who likes to communicate freely within our relational ecosystem by taking advantage of the continuous advances in technology.
Precisely because of this awareness, Strada dei Parchi S.p.A. has seen fit to develop a set of guidelines that-with full respect for personal freedoms-offers its employees a reference map with respect to the potential, but also the risks, of using social media.
In summary:
a) In the world of social media, often no distinction is made between private and professional profiles. This should be considered a serious mistake, of which it is essential to be aware. Strada dei Parchi S.p.A. respects the freedom of expression of all its employees but it is important to remember that anyone can have access to online content;
b) Everyone is therefore personally responsible for what they post on their social profiles. Common sense, balance and respect are the fundamental rules for every action;
c) Any comment or post regarding one’s work sphere cannot be separated from a sense of responsibility and respect for the code of ethical conduct adopted by Strada dei Parchi S.p.A;
d) Information regarding Strada dei Parchi S.p.A., whatever its nature (organizational, commercial, strategic, financial, design, etc., etc.) is covered by total confidentiality. Therefore, it is not allowed to disclose any company information, in any form (written, multimedia, etc. etc.) and by any means including through the use of social media and even if the information is addressed to closed or pseudo closed groups;
e) When negative posts or comments are read on social channels by users regarding the institutional activity of Strada dei Parchi S.p.A., it is preferable that direct interlocutions be avoided by employees and collaborators limiting themselves, if anything, to reporting the relevant contents to the competent Organizational Units for the appropriate evaluations or in order to promote the appropriate legal initiatives, if deemed necessary;
f) When judgments and/or opinions on any subject are expressed through social media channels by an employee, he or she should always ensure that he or she is mindful of the distinction between the professional and private spheres. Where an employee’s comment should also relate to the professional sphere, he or she should specify his or her role in Strada dei Parchi S.p.A. specifically and correctly, and in any case make it clear that the opinions are strictly personal and not attributable to the company to which he or she belongs;
g) Any intervention must be formulated with respect for other people. In particular – if one is discussing in order to one’s own work environment – one must always have the utmost respect for colleagues and their privacy;
h) When one has a doubt about a post, regarding company issues present in a social media channel different from those managed by Strada dei Parchi S.p.A. one must avoid intervening. If anything, one should confront the company references in charge of communication;
i) It should be kept in mind that on the Grid, any “local” intervention can have “global” relevance;
(j) The social profile may represent, for many users, the only “identity card.”
(k) It should always be remembered that on the Net all content is permanent;
l) One must never forget one’s daily commitment: the activity on social media cannot and must not, in any way, interfere with one’s work activity, in particular, it is expressly forbidden to access social media through work tools and/or during working hours; on this point, should potential violations be reported, Strada dei Parchi S.p.A., may proceed disciplinarily, as well as may activate controls pursuant to the policies in force from time to time on the use of the internet and the access tools provided;
m) Even on social media, it will always be a duty to comply with laws and regulations regarding industrial property law, copyrights and trademarks. Strada dei Parchi S.p.A. reserves the right to monitor the use of social media, within the limits and in the forms provided by law, and to proceed with any protective actions aimed at protecting its image against possible misuse and/or not previously authorized.
